Mindstackpoint
Lifetime value, read cohort by cohort
We turn application events into LTV stories your growth, product, and finance leads can share—without pretending one average number tells the whole tale.
Primary engagement
LTV Diagnostic Review
Most teams begin here: a calm pass over how lifetime value is defined, which events feed it, and where refunds, windows, or cohort cuts quietly distort the picture.
- Event and revenue definition audit
- Corrected calculation outline
- Prioritized fixes for product and data owners
Related offers
Cohort maps, payback briefs, and retainers
Choose a mapping sprint, a leadership brief, or a monthly refresh once the first diagnostic is steady.
Cohort Retention Mapping
Side-by-side retention curves that show which acquisition weeks actually compound into lasting value.
Payback Window Briefs
Concise briefs that estimate how long acquired users take to repay their cost—and what must stay true for that estimate to hold.
LTV Insight Retainers
A monthly rhythm of cohort refreshes and LTV anomaly notes as your product and channels evolve.
What you can request
Booked work, not a self-serve dashboard
These are scheduled engagements. You receive written LTV outlines, cohort maps, and live briefing conversations.
- LTV definition and calculation diagnostics
- Retention and contribution cohort maps
- Payback window briefs for spend decisions
- Monthly LTV refresh memos
Client evidence
From teams who sat with the cohorts
“The diagnostic caught that our LTV ignored refunds after day fourteen. Painful—and exactly what we needed before the next media push.”
“Cohort maps finally gave product and paid acquisition the same vocabulary. We still argue, but about the right weeks.”
Ready for a calmer LTV conversation?
Tell us how you calculate value today. We will suggest a starting engagement.