Purchase path
Where buyers first meet an offer, which screens they pass, and where exits cluster before payment completes.
Method
A plain walkthrough of how we examine in-app purchase behavior before we write findings. Use this page to decide whether an audit or a shorter advisory session fits your next decision.
Four lenses we always open
Every Mindstackpoint engagement starts with the same lenses, then deepens where your data and question demand it.
Cohort tenure
How first-time buyers differ from returning spenders across the first week, month, and quarter after a paid event.
Refund timing
Whether reversals arrive same-day, within a week, or later — and which SKUs or copy lines sit nearby.
Offer calendar
How promotions, seasonal windows, and price changes coincide with the patterns you are trying to explain.
What a typical audit week looks like
Week one focuses on access and orientation: confirming app titles, storefronts, and which purchase events are trustworthy. We ask for exports or dashboard views rather than inventing numbers.
Mid-engagement is synthesis. We annotate cohorts, mark refund clusters, and draft findings in plain language tied to screens and offers your team already knows.
The final stage is a live readout. Stakeholders hear the priority list, ask follow-ups, and leave with a written document they can share with engineering or marketing partners.
Orient
Titles, access, and the decision you need to make.
Map
Paths, cohorts, and refund timing against your calendar.
Write
Findings ranked by effort and expected impact.
Read out
Live discussion and agreed next tests.
Ready to match a method to your question?
Tell us which app title and purchase decision you are facing. We will suggest an audit, cohort review, or advisory session.
Request a scope note