LTV Is Not a Single Number
Why one headline lifetime value misleads—and how cohort cuts keep the conversation honest.
Blog
Notes from LTV reviews
Practical writing on measuring lifetime value—without drowning in every available chart.
Activation Windows and Early Value
How early product moments reshape the LTV curve long before monetization looks healthy.
Refunds and Honest Lifetime Value
Gross revenue inflates LTV. Here is a practical way to keep refunds visible without drowning in edge cases.
How Bangkok Product Teams Read Cohorts
Patterns from local teams who treat LTV reviews as decision meetings, not chart tours.