How to read refund clusters without chasing noise
Refund spikes often look dramatic in a weekly chart. Here is a calmer way to separate timing effects from genuine offer friction.
Field notes
Short articles from our practice on reading in-app purchase behavior — written for product and monetization partners, not as generic productivity essays.
What the first seven days after a purchase usually reveal
The week after a first paid event is a short window where loyalty either starts or quietly fades. Here is what we look for in that stretch.
Three price-ladder questions worth asking before you ship
Changing a ladder is expensive to reverse. These questions keep the discussion grounded in observed buyer behavior rather than gut feel alone.
Seasonal purchase rhythms we see on Thai storefronts
Gift calendars, long weekends, and mid-year promotions shape when buyers are willing to spend — and when they prefer to wait.