In-App Purchase Behavior Audit
A structured review of how buyers move from first offer view to paid event, refund, and return purchase — with clear findings for product and growth teams.
Who it is for
Product managers, monetization leads, and studio founders who need a clear picture of why purchases stall, refund, or never repeat.
What you receive
A written audit with prioritized findings on offer timing, price sensitivity signals, refund clusters, and repeat-purchase gaps — plus a 90-minute readout call.
Included
- Mapping of primary purchase paths and paywall touchpoints
- Review of buyer cohorts across first 7, 30, and 90 days
- Refund and chargeback pattern notes where data is available
- Prioritized recommendation list with effort vs. impact framing
- Live readout session for stakeholders
Outside this scope
- Implementation of store or client code changes
- Ongoing analytics account management
- Legal compliance certification for payments
How the work unfolds
Stage 1
Kickoff to confirm app titles, storefronts, and data access
Stage 2
Structured pull of purchase, refund, and retention signals
Stage 3
Behavior synthesis across cohorts and offer moments
Stage 4
Written audit draft and internal review
Stage 5
Stakeholder readout and next-step discussion