Three price-ladder questions worth asking before you ship

First: where do buyers already stop scrolling or abandon the paywall today? If most exits happen on the mid-tier pack, raising the top tier may not move revenue the way a clearer mid-tier value story would.

Second: which ladder step attracts the highest refund rate? A popular SKU with a heavy reverse rate can inflate top-line purchase counts while quietly eroding trust.

Third: what happens to second purchases when you compress or widen the gap between steps? Some audiences prefer a short ladder with obvious upgrades; others stall when the jump feels abrupt.

Monetization advisory sessions at Mindstackpoint often start with exactly these three questions, answered from your recent purchase exports before anyone debates a new price point.