Cohort Atlas

A shared map before the numbers argue

Our custom atlas keeps LTV analytics practical: named cohort cuts, clear windows, and a vocabulary growth, product, and finance can reuse.

Name the acquisition event

We lock the first-touch or first-paid moment that starts a cohort—install, signup, or first purchase—so later charts do not mix clocks.
Choose the value definition

Gross, net of refunds, or contribution after variable costs. The atlas records which definition a brief uses so leadership never compares mismatched LTV.
Cut the cohorts that matter

Week of acquisition, channel family, plan type, or activation speed. We prefer few cuts that change decisions over many that decorate slides.
Set the observation windows

Day-7, day-30, day-90, and longer horizons are labeled with confidence notes when a cohort is still immature.
Carry the map into the brief

Diagnostics, retention maps, and payback briefs all reference the same atlas entries—so the next engagement starts mid-conversation, not from zero.

Want this atlas on your next LTV review?

Start with a diagnostic or browse the full service list.